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Simple, natural and good. It’s “Bó”

A Mother’s Love, A Scientist’s Determination

Elsa, a wife, mother, and accomplished biochemist*, watched helplessly as her husband struggled with severe sensitive skin. Countless products promised relief, but only delivered frustration. Even doctors’ prescriptions brought temporary improvement or worsened his condition. The rashes, peeling, and irritation took a toll on his life and hers.

With love as her fuel and over 20 years of pharmaceutical experience as her guide, Elsa decided to take matters into her own hands. Determined to restore her husband’s skin, she embarked on a journey to develop her own solution, using natural products. After tireless effort, serum e4 was born, finally bringing her husband the relief he desperately needed, not only restoring his skin to normalcy, but improving it’s overall appearance and glow. Trusting the safety of her formulation, Elsa made it part of her daily routine, eager to test its true potential. The results were nothing short of remarkable. Her own skin transformed, becoming softer, smoother, and more radiant than ever. Excited by the possibilities, she shared the serum with friends and family of all ages and skin types. The feedback was unanimous: everyone experienced a visible improvement, their skin glowing with newfound health and vitality.

But life had more challenges in store. During those years, Elsa’s 9-year-old son battled a rare and painful disease. After numerous surgeries and a relentless search for answers, a dedicated doctor saved his life. With a newfound appreciation for the power of healing, Elsa’s son proposed a way to pay it forward. He urged his mother to share her “magic potion” with the world, suggesting a portion of the proceeds could help children facing medical hardships

Inspired by her son’s compassion and resilience, Eguz-Bo was born. Eguz-Bo is more than skincare; it’s a testament to a mother’s love, a scientist’s determination, and a child’s unwavering spirit. We are committed to providing relief for sensitive skin and supporting children in need.

*Biochemist, MBA, over 22 years experience in pharmaceutical companies (laboratory research and clinical trials)